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HELPLINE LAUNCHED FOR VULNERABLE CUSTOMERS
31st October 2005

London, UK; Today marks the launch of the first national helpline dedicated to tackling fuel poverty, as the cold weather sets in and the clocks go back.

The Home Heat Helpline (0800 33 66 99), which has been set up by the Energy Retail Association (ERA), is the first time that all energy customers who have difficulties with heating their home or paying for their gas and electricity have one free number to call, no matter who their supplier is.

This follows on from research[1] which found that 75% of vulnerable customers were unaware of the wealth of support already available from their energy supplier. More recent research carried out by the ERA found that only one in three people would think of approaching their energy supplier if they were concerned about paying their bills. This helpline aims to deal with these barriers by providing customers with a central route to help and advice.

The helpline will be able to assist vulnerable people in a number of ways, including:













Identifying grants that are available to make homes more energy efficient

Arranging alternative payment methods that will suit the caller’s circumstances

Carrying out a benefits check up to ensure they are receiving maximum income

Accessing a priority service team in each electricity and gas supplier to provide specialist advice

Linking with other support agencies

The Home Heat Helpline is staffed by expert advisors, including former health professionals, who are trained to give advice on how to stay warm during cold weather. They will also be trained and authorised to deal with intermediaries calling on behalf of vulnerable customers, such as friends, carers, social workers or health visitors.

Duncan Sedgwick, Chief Executive of the Energy Retailer Association said: “Fuel poverty is a serious issue and its causes and consequence are wide-ranging and require bold, innovative and practical action in order for it to be prevented. The Home Heat Helpline will be a valuable tool for those who suffer from fuel poverty by providing expert and immediate advice for all their energy needs.

“The causes of fuel poverty are complex. It is clear that the majority of fuel poor households have low incomes and live in poor quality accommodation with inadequate insulation. There is no single solution in this area but I am confident our free helpline will make a difference.”

Speaking at the launch Malcolm Wicks, Minister for Energy said:
“The Home Heat helpline will give callers essential information about tariff and payment options, give access to energy efficiency and heating measures and help people claim all of the benefits available to them. It’s essential they take full advantage of all that the energy industry and Government can offer. This helpline will help do exactly that.

“We have cut the number of fuel poor households by two-thirds since 1997 but there is still a lot more to be done to eradicate fuel poverty, particularly in the light of recent price increases. All of us need properly and affordably heated homes. That’s why I welcome today’s move - as industry and Government work together to take responsibility for tackling the plight of those caught in the fuel poverty trap.”

Mervyn Kohler, Head of Public Affairs for Help the Aged added:
“Fuel poverty besmirches the lives of too many older people. The public, private and voluntary sectors have grown an impressive range of schemes to mitigate this evil, but the picture is of a jungle. This helpline will help people through that jungle, and identify the help they badly need. Older people, and their families and carers, will welcome it.”

Allan Asher, Chief Executive of Energywatch commented further:
“I am delighted to welcome this initiative from energy suppliers. The Home Heat Helpline will provide support for the many thousands of consumers who struggle with the cost of heating their homes, especially when winter sets in.”

“Anyone who is worried about being able to afford to keep warm this winter should call the number and take advantage of the help that is just at the other end of the phone.”

The success of the helpline will ultimately depend on it being promoted as widely as possible. The ERA calls for all influencers, including MPs, voluntary and community organisations and those responsible for the delivery of services to vulnerable people to endorse the helpline to ensure its existence is communicated to those who need it.

For further information please contact:
Oliver Wright, Energy Retail Association 0207 747 5436
Nicola Bowles, Energy Retail Association 07730 898 641
Notes to Editors

1. The helpline will operate from Monday to Friday 9am to 8pm and at the weekend it will be open on Saturday from 10am till 3pm. There is a free minicom number which is 0800 027 2122. For callers whose first language is not English, the helpline also has access to interpreters.
2. *Ofgem – the energy watchdog - commissioned MORI to research the public’s
awareness of the Priority Service Register and energy efficiency during 2003.
3. The helpline will be operated by The essentiagroup who deliver a wide range of advice and guidance services for public and private sector clients, including the Department of Health; the Scottish Executive; and the British Medical Association. They handle over 6 million contacts annually for UK and international clients by using telephone and internet technology.
4. The Energy Retail Association (ERA) established in October 2003 is the only dedicated trade association for energy suppliers. All the main energy suppliers operating in the domestic market in Great Britain are members of the new association. The ERA was set up at the instigation of the energy supply industry in order to identify areas where the industry can work together for the common good without competitive advantage. As part of its work the ERA seeks to improve the profile of the sector and represent the interests of energy retailers.
5. It is estimated that there are currently over two million British households in fuel poverty. Vulnerable customers are under-claiming benefits of, on average, £1200 per year which could help heat their homes.
6. The Home Heat Helpline is just one of the initiatives being introduced by the energy suppliers to help vulnerable customers. Over the last three years they have spent £300 million and that will more than double to £700 million over the next three years to help tackle fuel poverty.
7. Photos from the launch will be available. If you require copies please email slyons@barkers-scot.com
 
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